He began his career in tractor part sales at a well-known company in the tractor industry in Pietermaritzburg, in 2006 – he had left university after three years, and needed a job urgently to begin repaying his student loan.
“Over the next few years, I learned more about the tractor spares industry. It was a touch road, a lot of the time I didn’t think I could cope with the pressure of angry customers, not having the knowledge of what I was really doing. It was crazy, but I was paying back my student loan, so I stuck it out.” Said Davidson.
The company he worked for started having financial difficulties, so he began looking for another job. He was afforded a job in Johannesburg but decided he couldn’t just leave his family, so he decided to stick it out. The same company made him a second, more lucrative offer, which he turned down again.
It was then that Davidson decided he wanted his own business.